The company has never been dumb about marketing.
Always specials on father’s day so little girls can buy their dad some.
Dad’s wear it cause their daughters gave it to them. The daughters learn to associate security and provider with the smell of old spice. Something tells me that when the little girls grow up, they “long” for the smell of old spice on their non-horny days, especially if dad is a distance away by geography or death.The sailor advertisement works for men (rugged individualism with a sense of adventure) and woman (who love men in uniform, sailors over grunts, marines and sailors a matter of opinion I think, but the advertisements with the sword work better than the big ship).
I may be telling my age, but I think old spice to women if like homemade bread to men. Oh, the memories of less troubling times.
And liking the smell is not the same as being turned on by the smell. The first and second competitor I remember for Old Spice was English leather and british sterling, and their advertisements were geared for men attracting woman— they were not fathers day gifts. Still remember the babe on the horse with the silver tray offering ya british sterling.That tray had some nice accessories.